Cross Stitch

Cross Stitch was inspired by Oksana Cross, a Russian artisan and business owner based in Hot Springs, Arkansas. Specializing in expert sewing and alterations, the brand name is a clever play on Oksana’s surname and her craft. To reflect the personal touch of her work, I developed a custom, hand-lettered wordmark. The identity is further enriched by a vibrant color palette and patterns rooted in Russian culture, honoring her family heritage. The final branding evokes a sense of premium quality, establishing a foundation of trust and timeless craftsmanship.